Hepsiburada launches a project to support women’s cooperatives in e-commerce

ISTANBUL , March 3, 2022 /PRNewswire/ — Hepsiburada (NASDAQ: HEPS), a leading e-commerce platform for Turkeycontinues to celebrate and support women’s entrepreneurship with the launch of the “Women’s Cooperatives: Stronger with E-Commerce in the Pandemic” project in collaboration with the International Labor Organization (ILO), Innovation for Development (I4D) and the Department of the US State Bureau of Population, Refugees and Migration (PRM).

The project aims to improve the digital and business skills of women entrepreneurs by providing training and mentoring support to more than 100 women in 5 women’s cooperatives that have been affected by the pandemic. Co-ops involved in the project will receive several benefits, including commission discounts, advertising and marketing support, free photo shoots and shipping assistance. They will also benefit from mentorship and e-commerce training. The project will contribute to the participation of women’s cooperatives in the economy to encourage local development and inclusive and sustainable economic growth.

The project will contribute to the digital transformation of women’s cooperatives to improve their access to online markets and strengthen their presence in supply chains and the economy. In addition, a new social procurement framework will help co-ops continue to set up new projects.

Today’s announcement builds on Hepsiburada’s strong track record. To date, Hepsiburada has supported 24,000 women entrepreneurs and 88 women’s cooperatives since 2017 under the Technology Empowerment for Women Entrepreneurs program. Since then, the proportion of women-led businesses operating on the Hepsiburada platform has increased from 6% to 23% of the total number of suppliers.

Commercial Director of Hepsiburada Murat Büyümez said, “We are thrilled to announce our collaboration with our international partners. This is an important demographic that Hepsiburada has had the pleasure of supporting over the past two years with a number of collaborations and investments, including the Women Entrepreneurs Challenging COVID-19 project in cooperation with Innovation for Development (I4D), SPARK and Qatar Fund for Development (QFFD).As a company that supports the participation of women in all aspects of society, We will continue to mobilize our resources to empower women entrepreneurs, building on what we have already achieved with our technology empowerment program for women entrepreneurs.”

Ayşe Turunç Kankal, ILO Livelihoods Specialist, said: “At the ILO, we are working to minimize the adverse economic and social effects of the COVID-19 pandemic, which has damaged traditional sales channels and caused global supply chain disruptions. particularly hard on vulnerable groups such as women, the elderly, people with disabilities and refugees. Empowering vulnerable groups and integrating them into the digital economy of the future, especially women’s cooperatives and refugee entrepreneurs, is key to achieving sustainability and diversifying sales channels. ”

I4D Director, Doğan Çelik said, “At I4D, we have been working on game-changing development interventions in areas such as jobs of the future, inclusive supply chain management, economic empowerment of women, social entrepreneurship and social procurement. these efforts take place in collaboration with the private sector and the world of sustainable development. The issue of poverty eradication is now more important than ever, so we call on the private sector and the international development community to help develop and expand this collaboration with the ILO and Hepsiburada.”

About Hepsiburada

Hepsiburada (NASDAQ: HEPS), is a leading e-commerce technology platform in Turkey, combining a globally proven e-commerce business model with a unique “super app” to meet the daily needs of its customers and help improve people’s lives. Customers can access a wide range of products and services, including same-day delivery of groceries and essentials, products from international merchants, airline tickets and payment services through the digital wallet integrated Hepsiburada, Hepsipay. As at the end of September 2021Hepsiburada has seamlessly connected 39.6 million members and approximately 67,000 active merchants.

Founded in Istanbul in 2000, Hepsiburada was built to lead the digitization of commerce in Turkey. As a women-founded organization, Hepsiburada is committed to meaningful action to empower women. Through its “Technology Empowerment for Women Entrepreneurs” program, Hepsiburada has reached more than 24,000 women entrepreneurs through Turkey nowadays.

About the ILO

The International Labor Organization (ILO) is a specialized agency of the United Nations for the world of work. It sets international labor standards, promotes rights at work, encourages decent employment opportunities, improved social protection and enhanced dialogue on labor issues.

The main objective of the ILO is to promote opportunities for women and men to obtain decent and productive work, in conditions of freedom, equity, security and human dignity.

The mission of the ILO Office for Turkey is to have a strong, visible and proactive presence in Turkey effectively engaging with government, employers’ and workers’ organizations and other international organizations to promote decent work for all, ensuring that the priorities, standards, interests and core policies of the ILO are promoted and its experience disseminated.

About I4D

I4D is a social enterprise working with/for vulnerable groups in the field of inclusive and green growth in response to development challenges. It focuses on developing examples of innovative practice with international development organizations and the private sector, and on facilitating social cohesion across the business world. In this regard, the organization provides research, communication and implementation support to national and civil society actors, national and international development organizations and development finance organizations in order to achieve the targets of the Sustainable Development Goals (SDGs).

About the USPRM

The Bureau of Population, Refugees, and Migration (PRM) is the humanitarian office of the State Department of The United States of America. The PRM advances the interests of the United States in providing protection, alleviating suffering, and resolving the plight of persecuted and forcibly displaced people around the world. In Turkey, United States through PRM has provided more than $1.1 billion in assistance since the start of the Syrian crisis in 2011 to support all refugees and impacted Turkish host communities.

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SOURCE Hepsiburada

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