The Mayan-born entrepreneur learning programming to help market her community’s crafts
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur the contributors are theirs.
Software development and new technologies have enabled many large cities to develop excellent products and services that improve the quality of life for their residents.
However, the lack of technological infrastructure development in many vulnerable areas of Latin America continues to be an important issue that governments and the private sector in the region must take care to avoid; for example, that vulnerable populations or ethnic minorities are being left behind by major technological advances
To somewhat counterbalance the above, inclusion initiatives have emerged that bridge the digitalization gaps in the Latin American region, as in the case of Cargamos Educa, a programming bootcamp that promotes the talent of children, youth and adults from Mexico and Guatemala. , by training them in the development of applications and digital solutions.
One of the students benefiting from this bootcamp is Alicia Guerrero, a young Guatemalan woman of Mayan origin who learns about programming in order to help her community through technology, develop an online store that allows the sale of handicrafts from women weavers and agricultural products from their community, thus promoting this humble and authentic poorly paid work.
Alicia is a teacher by profession and lives in the community of Panimaquim, in the town of Patzun located in the department of Chimaltenango in Guatemala, and started his programming studies in 2021 with the intention of helping his people through technology . specifically develop an e-commerce that helps to generate higher economic income and, in doing so, improve their quality of life.
From a very young age and being a historical tradition in the place where she lives, she learned to weave in a community of about 110 families, but she came to the conclusion that through this work as beautiful as she mentions, she could not support herself financially and began seeking new opportunities, becoming the first woman in her community who knows and is educated about programming issues.
“My dream is that I can help women who weave handicrafts and farmers so that their products are well paid and that their businesses can be made visible nationally and internationally and, above all, that they are paid fairly”, she said. Alicia.
The scholarship granted by Cargamos Educa gave Alicia the hope of realizing her dreams, that of being an entrepreneur capable of expanding the trade of Mayan handicrafts and regional agricultural products, on an international scale, to improve the current social situation experienced by many Guatemalan families, poverty.
With her project, Alicia not only wants the work of craftswomen to have much more value, but she also wants them to be able to learn about different topics through her website and become empowered women and girls with a dream. . to fight for and live happily ever after in a world of equal opportunity.
(About the author: Julian Tabares is the editor of the Soy Emprendedor site)